MTV Looks to Boost Gen Y Participation in ’12 Election

MTV looks to increase youth participation in this year’s election. How, you ask? Their plan is to develop an online gaming platform, similar to the many fantasy football leagues that are out there. They say that even if their soon-to-be released product doesn’t get every 18-22 year to vote, their ultimate goal is make sure they stay informed as to what is going on this November.

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